About Us

Kitchen Verde is a plant-based food service business based in Rochester, NY, founded by nurse and healthy lifestyle expert Sarah Goodenough (read her inspiring story below!) on the research-backed belief that healthful, plant-based food is the most powerful form of medicine and disease prevention. We provide catering and vegan meals for Rochester-area restaurants (Toasted Bear Tavern and Grill currently serves our vegan burgers, wings, mac n' cheeze, and more!), and we'll be distributing our products a lot more widely soon - check for announcements and updates!

Sarah's Story

My name is Sarah Goodenough.

As a nurse working both in an intensive care unit and in community health, I dedicated my life to helping patients get healthy and stay healthy. However, 8 years ago, I myself was very sick. I was dangerously overweight, had high blood pressure, and I was in the beginning stages of fatty liver disease. I struggled for years trying to get healthy, exhausting every weight-loss option I could find. Even when I did manage to lose some weight, I still felt sick. Then, one day, I learned about the healing effects of a whole-food, plant-based lifestyle - a way of eating consisting of only of whole, plant foods and shunning added oils - and I was inspired. Within weeks of eating this way, I lost weight, my fatty liver disease disappeared, and I finally felt healthy - I had a new lease on life. Since then, I have lost 156 pounds and kept it off, enjoyed continued health I never thought possible, and have even become a marathon runner!

After sharing my journey to health with family, friends, and colleagues in the medical field, I discovered that many were interested in starting a whole-food, plant-based journey themselves, they just didn’t know where to start! When I cooked for them and they experienced the same health benefits that I did, I knew I had a huge opportunity to promote health and wellness on a wider scale. With that in mind, in 2016, I started Kitchen Verde with the mission of providing delicious, convenient, and plant-based food to as many people as possible!